@import url('https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700;800;900&display=swap');

:root{--bg:#f4f1eb;--paper:#fffdf8;--ink:#171715;--muted:#68675f;--line:#dcd8cf;--dark:#171a18;--dark-2:#212521;--lime:#d9ff3f;--orange:#ff6b35;--blue:#65a8ff;--green:#5fd38d;--red:#ff6b62;--shadow:0 24px 70px rgba(29,29,24,.11);--radius:24px;--max:1240px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:84px}body{margin:0;background:var(--bg);color:var(--ink);font-family:'DM Sans',sans-serif;line-height:1.5}button,a{font:inherit}a{color:inherit}.skip-link{position:fixed;top:-80px;left:16px;background:var(--lime);padding:12px 18px;z-index:999;color:#111}.skip-link:focus{top:16px}.topbar{height:72px;position:fixed;inset:0 0 auto;z-index:100;display:flex;align-items:center;justify-content:space-between;padding:0 max(24px,calc((100vw - var(--max))/2));background:rgba(244,241,235,.88);backdrop-filter:blur(18px);border-bottom:1px solid rgba(100,98,90,.18)}.brand{display:flex;align-items:center;gap:11px;text-decoration:none}.brand-mark{display:grid;place-items:center;width:38px;height:38px;border-radius:12px;background:var(--ink);color:var(--lime);font-weight:800;font-size:12px}.brand strong,.brand small{display:block}.brand strong{font:700 13px 'Manrope'}.brand small{font-size:10px;color:var(--muted);letter-spacing:.08em;text-transform:uppercase}.desktop-nav{display:flex;gap:30px}.desktop-nav a{font-size:13px;color:var(--muted);text-decoration:none;transition:.2s}.desktop-nav a:hover,.desktop-nav a.active{color:var(--ink)}.primary-button span{color:var(--lime);margin-left:8px}.hero{min-height:100vh;padding:145px max(24px,calc((100vw - var(--max))/2)) 52px;display:flex;flex-direction:column;justify-content:center;position:relative;overflow:hidden}.hero:before{content:"";position:absolute;width:520px;height:520px;border-radius:50%;border:1px solid var(--line);top:12%;right:-210px;box-shadow:0 0 0 70px transparent,0 0 0 71px var(--line),0 0 0 140px transparent,0 0 0 141px var(--line);opacity:.55}.hero-grid{display:grid;grid-template-columns:1.22fr .78fr;gap:80px;align-items:center;position:relative}.eyebrow,.kicker{font:700 11px 'Manrope';letter-spacing:.18em;text-transform:uppercase}.eyebrow{display:flex;align-items:center;gap:9px}.eyebrow span{width:28px;height:2px;background:var(--orange)}h1,h2,h3{font-family:'Manrope',sans-serif;margin:0;line-height:1.04}h1{font-size:clamp(48px,6.4vw,92px);letter-spacing:-.065em;max-width:850px}h1 em,h2 em{font-style:normal;color:var(--orange)}.hero-lead{font-size:19px;line-height:1.65;max-width:650px;color:var(--muted);margin:28px 0}.hero-actions{display:flex;align-items:center;gap:28px}.primary-button{display:inline-flex;align-items:center;background:var(--ink);color:#fff;padding:15px 20px;border-radius:999px;text-decoration:none;font-weight:600;font-size:14px}.text-link{font-size:14px;text-underline-offset:5px}.profile-line{display:flex;align-items:center;gap:12px;margin-top:54px}.avatar{width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,var(--orange),#ffb13d);display:grid;place-items:center;color:white;font-weight:800}.profile-line strong,.profile-line span{display:block}.profile-line div:nth-child(2) span{font-size:12px;color:var(--muted)}.public-pill{margin-left:12px;border:1px solid var(--line);border-radius:20px;padding:6px 10px;font-size:10px!important;text-transform:uppercase;letter-spacing:.1em}.hero-panel{background:var(--dark);color:#fff;border-radius:28px;padding:30px;box-shadow:var(--shadow);transform:rotate(1.2deg)}.panel-head,.panel-foot,.signal{display:flex;align-items:center}.panel-head{justify-content:space-between;font-size:11px;color:#a6aaa5;text-transform:uppercase;letter-spacing:.12em}.live-dot{color:var(--lime);font-size:9px}.live-dot:before{content:"";display:inline-block;width:6px;height:6px;background:var(--lime);border-radius:50%;margin-right:6px}.big-number{font:800 clamp(66px,8vw,110px) 'Manrope';letter-spacing:-.08em;margin-top:25px;color:var(--lime)}.big-label{color:#bac0ba;margin:-10px 0 38px}.signal{display:grid;grid-template-columns:120px 1fr 38px;gap:12px;font-size:11px;margin:16px 0}.signal .track{height:6px;background:#363b36;border-radius:10px;overflow:hidden}.signal i{display:block;width:var(--value);height:100%;background:var(--lime);border-radius:10px}.signal i.danger{background:var(--orange)}.signal b{font-size:10px;text-align:right}.hero-panel blockquote{margin:34px 0;padding:22px 0;border-block:1px solid #343834;font:600 19px/1.45 'Manrope';color:#f0f1ed}.panel-foot{justify-content:space-between;font-size:11px;color:#a6aaa5}.panel-foot strong{font-size:23px;color:var(--orange)}.scroll-cue{position:absolute;bottom:27px;left:50%;transform:translateX(-50%);font-size:9px;letter-spacing:.18em;color:var(--muted)}.scroll-cue span{margin-left:10px}.section{padding:110px max(24px,calc((100vw - var(--max))/2))}.section-heading{max-width:720px;margin-bottom:52px}.section-heading .kicker{color:var(--orange)}.section-heading h2{font-size:clamp(40px,5vw,68px);letter-spacing:-.05em}.section-heading>p:last-child{font-size:18px;color:var(--muted);max-width:650px}.metric-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}.metric-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:25px;min-height:205px;position:relative}.metric-icon{display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:#ebe8df}.metric-card strong{display:block;font:800 43px 'Manrope';letter-spacing:-.05em;margin-top:25px}.metric-card p{margin:0;font-weight:700}.metric-card small{color:var(--muted)}.metric-card.critical{background:#231f1c;color:white}.metric-card.critical .metric-icon{background:var(--orange)}.metric-card.critical small{color:#bdb8b1}.diagnostic-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}.story-card,.insight-card{border-radius:var(--radius);padding:30px;min-height:230px}.story-card{background:var(--lime);display:grid;grid-template-columns:auto 1fr;align-items:center;gap:24px}.story-number{font:800 75px 'Manrope';letter-spacing:-.07em}.story-card>div:nth-child(2) span{font-weight:700}.story-card p{margin:3px 0;color:#494e29}.coverage{grid-column:1/-1}.coverage:before{content:""}.coverage{font-size:11px;font-weight:700}.coverage i{display:block;height:7px;width:42.37%;background:var(--ink);border-radius:10px;margin-bottom:8px}.insight-card{background:var(--paper);border:1px solid var(--line)}.card-label{font-size:10px;letter-spacing:.15em;text-transform:uppercase;color:var(--muted)}.insight-card h3{font-size:30px;letter-spacing:-.035em;margin:18px 0}.insight-card>p:last-child{color:var(--muted)}.data-note{display:flex;align-items:flex-start;gap:16px;border-top:1px solid var(--line);margin-top:34px;padding-top:25px;color:var(--muted);font-size:13px}.data-note>span{flex:0 0 28px;height:28px;border:1px solid var(--orange);color:var(--orange);border-radius:50%;display:grid;place-items:center;font-weight:800}.data-note p{margin:3px 0}.section-contrast,.foundations{background:var(--dark);color:#fff}.section-heading.light>p:last-child{color:#adb2ac}.format-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:30px}.chart-card{background:var(--dark-2);border:1px solid #363a36;border-radius:28px;padding:32px;display:flex;flex-direction:column}.chart-title{display:flex;justify-content:space-between}.chart-title span{font-size:11px;color:#9fa59f}.bar-chart{margin:68px 0 50px}.bar-row{display:grid;grid-template-columns:75px 1fr 40px;gap:14px;align-items:center;margin:25px 0;font-size:12px}.bar-row>div{height:28px;background:#2e332e;border-radius:4px;overflow:hidden}.bar-row i{display:block;height:100%;width:0;background:#767d76;transition:width 1s ease}.bar-row.in-view i{width:var(--bar)}.bar-row.winner i{background:var(--lime)}.bar-row strong{color:#fff}.chart-callout{margin-top:auto;border-top:1px solid #363a36;padding-top:24px;display:flex;align-items:center;gap:18px}.chart-callout span{font:800 42px 'Manrope';color:var(--lime)}.chart-callout p{color:#b2b8b2;font-size:13px}.format-cards{display:grid;gap:12px}.format-card{background:var(--dark-2);border:1px solid #363a36;border-radius:22px;padding:24px}.format-card.featured{border-color:var(--lime);background:#252b20}.format-top{display:flex;justify-content:space-between;color:#838983;font-size:9px;letter-spacing:.12em}.format-card.featured .format-top b{color:var(--lime)}.format-card h3{font-size:29px;margin:14px 0 1px}.format-card>strong{font-size:11px;color:#9fa59f}.mini-stats{display:flex;gap:25px;margin:19px 0}.mini-stats span{font-size:10px;color:#929892}.mini-stats b{display:block;color:#fff;font-size:16px}.format-card p{font-size:12px;color:#aeb4ae;margin-bottom:0}.winner-list{border-top:1px solid var(--line)}.winner-row{display:grid;grid-template-columns:45px 95px 1fr 80px 105px;align-items:center;gap:18px;padding:21px 8px;border-bottom:1px solid var(--line)}.rank{font:700 12px 'Manrope';color:#9a968b}.post-type{font-size:9px;letter-spacing:.12em;font-weight:800;border-radius:30px;padding:7px 10px;text-align:center}.post-type.reel{background:#e7ddff;color:#6742a3}.post-type.photo{background:#dff0ff;color:#306da1}.post-type.carousel{background:#e8f4d5;color:#4f7419}.winner-copy strong,.winner-copy span{display:block}.winner-copy span{font-size:12px;color:var(--muted);margin-top:3px}.winner-score b,.winner-score span{display:block}.winner-score b{font:800 25px 'Manrope'}.winner-score span,.comments{font-size:10px;color:var(--muted)}.formula{margin-top:36px;padding:23px 28px;border-radius:18px;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;gap:18px}.formula>span{color:#9ca09b;font-size:10px;text-transform:uppercase;letter-spacing:.12em;margin-right:auto}.formula strong{font-size:13px}.formula i{color:var(--lime);font-style:normal}.swot-section{background:#ebe8e0}.swot-controls{display:flex;gap:8px;margin-bottom:22px;flex-wrap:wrap}.swot-controls button{border:1px solid var(--line);border-radius:30px;background:transparent;padding:9px 15px;font-size:12px;cursor:pointer}.swot-controls button.active{background:var(--ink);color:white;border-color:var(--ink)}.swot-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.swot-card{background:var(--paper);border-radius:24px;padding:28px;border-top:4px solid;transition:.3s}.swot-card.hidden{display:none}.swot-card header{display:flex;gap:17px;align-items:center}.swot-card header>span{width:49px;height:49px;display:grid;place-items:center;border-radius:14px;font:800 23px 'Manrope'}.swot-card header p{font-size:9px;letter-spacing:.15em;margin:0}.swot-card header h3{font-size:20px;margin-top:3px}.swot-card ul{padding:0;margin:25px 0 0;list-style:none}.swot-card li{position:relative;padding:10px 0 10px 22px;border-top:1px solid #ebe7de;font-size:13px}.swot-card li:before{content:"→";position:absolute;left:0}.strength{border-color:var(--green)}.strength header>span{background:#dff7e8;color:#257246}.weakness{border-color:var(--orange)}.weakness header>span{background:#ffe6dc;color:#ad421b}.opportunity{border-color:var(--blue)}.opportunity header>span{background:#e1edff;color:#326ba9}.threat{border-color:var(--red)}.threat header>span{background:#ffe1de;color:#a43931}.foundation-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.foundation-card{position:relative;background:var(--dark-2);border:1px solid #373c37;border-radius:24px;padding:28px;min-height:430px}.foundation-index{position:absolute;right:23px;top:20px;color:#636963;font:700 11px 'Manrope'}.foundation-symbol{width:50px;height:50px;border-radius:15px;background:var(--lime);color:#111;display:grid;place-items:center;font-size:23px}.foundation-card h3{font-size:25px;margin:24px 0 12px}.foundation-card>p{color:#aeb4ae;font-size:13px}.foundation-card ol{list-style:none;padding:0;margin-top:28px;counter-reset:item}.foundation-card li{counter-increment:item;border-top:1px solid #353a35;padding:12px 0;font-size:12px;color:#c2c7c2}.foundation-card li:before{content:"0" counter(item);color:var(--lime);font-size:9px;margin-right:12px}.bio-makeover{margin-top:25px;border-radius:24px;background:#f2efe8;color:var(--ink);display:grid;grid-template-columns:1fr 50px 1.4fr;align-items:center;gap:20px;padding:28px}.bio-makeover span{font-size:9px;letter-spacing:.13em;color:var(--muted)}.bio-makeover p{font-size:13px;line-height:1.7}.bio-arrow{font-size:30px;text-align:center}.after{background:white;border-radius:15px;padding:18px}.bio-makeover small{grid-column:1/-1;color:var(--muted);font-size:10px}.timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.phase{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:27px;display:flex;flex-direction:column;min-height:390px}.phase-head{display:flex;gap:15px;align-items:center}.phase-head>span{font:800 39px 'Manrope';color:#d2cec5}.phase-head p{font-size:9px;letter-spacing:.13em;color:var(--orange);margin:0}.phase-head h3{font-size:22px;margin-top:4px}.phase ul{padding-left:19px;color:var(--muted);font-size:13px;line-height:2}.deliverable{font-size:9px;letter-spacing:.1em;margin-top:auto;border-top:1px solid var(--line);padding-top:17px}.scoreboard{margin-top:22px;background:var(--lime);border-radius:24px;padding:28px;display:grid;grid-template-columns:.8fr 1.2fr;gap:30px;align-items:center}.scoreboard>div span{font-size:9px;letter-spacing:.15em}.scoreboard h3{font-size:30px;margin-top:7px}.scoreboard ul{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;list-style:none;padding:0}.scoreboard li{background:rgba(255,255,255,.42);border-radius:11px;padding:10px;font-size:11px;font-weight:700}.scoreboard li span{display:block;font-size:8px;color:#626934}.finale{min-height:92vh;background:var(--ink);color:#fff;display:grid;place-items:center;text-align:center;padding:100px 24px}.finale-inner{max-width:850px}.finale .kicker{color:var(--lime)}.finale h2{font-size:clamp(50px,7vw,92px);letter-spacing:-.065em}.finale p:not(.kicker){color:#b8bdb8;font-size:18px;line-height:1.7}.finale .primary-button{background:var(--lime);color:#111;margin:20px 0}.finale .primary-button span{color:#111}.source-note{border-top:1px solid #333733;margin-top:50px;padding-top:20px;color:#777d77;font-size:10px}.source-note span{margin:0 9px}.back-top{position:fixed;right:22px;bottom:22px;width:42px;height:42px;border:0;border-radius:50%;background:var(--ink);color:white;box-shadow:var(--shadow);cursor:pointer;opacity:0;pointer-events:none;transition:.2s;z-index:80}.back-top.visible{opacity:1;pointer-events:auto}.reveal{opacity:0;transform:translateY(18px);transition:opacity .65s ease,transform .65s ease}.reveal.visible{opacity:1;transform:none}

@media(max-width:920px){.desktop-nav{display:none}.hero-grid,.format-layout{grid-template-columns:1fr}.hero{padding-top:120px}.hero-panel{transform:none;max-width:620px}.metric-grid{grid-template-columns:1fr 1fr}.foundation-grid,.timeline{grid-template-columns:1fr}.foundation-card{min-height:auto}.scoreboard{grid-template-columns:1fr}.format-layout{gap:16px}}
@media(max-width:640px){.topbar{padding:0 15px}.brand small{display:none}.hero,.section{padding-left:18px;padding-right:18px}.hero{padding-top:105px}.hero-grid{gap:35px}.hero-actions{align-items:flex-start;flex-direction:column;gap:15px}.profile-line{flex-wrap:wrap;margin-top:35px}.metric-grid,.diagnostic-grid,.swot-grid{grid-template-columns:1fr}.winner-row{grid-template-columns:35px 75px 1fr}.winner-score{grid-column:3}.comments{display:none}.formula{align-items:flex-start;flex-direction:column}.formula>span{margin-right:0}.format-layout{grid-template-columns:1fr}.chart-title{display:block}.chart-title span{display:block;margin-top:4px}.bar-row{grid-template-columns:62px 1fr 35px}.bio-makeover{grid-template-columns:1fr}.bio-arrow{transform:rotate(90deg)}.bio-makeover small{grid-column:auto}.scoreboard ul{grid-template-columns:1fr 1fr}.section-heading{margin-bottom:25px}.metric-grid{grid-template-columns:1fr 1fr}.metric-card{min-height:140px;padding:16px}.metric-card strong{font-size:30px;margin-top:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.bar-row i{width:var(--bar);transition:none}}
@media print{.topbar,.back-top,.hero-actions,.scroll-cue,.swot-controls,.hero,.section,.finale{min-height:auto;break-inside:avoid;padding:45px 30px}.reveal{opacity:1;transform:none}.hero-grid,.format-layout{grid-template-columns:1fr 1fr}body{background:white}}

/* Identidade visual Prioridade 10 */
:root{--brand-blue:#203b92;--brand-blue-dark:#172f82;--brand-blue-deep:#0e205e;--brand-red:#f20b47;--brand-red-dark:#c9073c;--bg:#f4f6fb;--paper:#fff;--ink:#17275c;--muted:#66729a;--line:#dce3f2;--dark:#142d7c;--dark-2:#203b92;--lime:#fff;--orange:#f20b47;--blue:#4d75da;--green:#1fa66f;--red:#f20b47;--shadow:0 24px 64px rgba(20,45,124,.16);--radius:18px}
body{font-family:'Montserrat','Arial',sans-serif;background:var(--bg);color:var(--ink)}
h1,h2,h3,.metric-card strong,.story-number,.big-number,.winner-score b,.chart-callout span,.phase-head>span{font-family:'Montserrat','Arial',sans-serif}
.topbar{height:78px;background:rgba(255,255,255,.95);border-bottom:1px solid rgba(32,59,146,.12);box-shadow:0 7px 28px rgba(23,47,130,.06)}
.brand{gap:12px}.brand-mark{width:42px;height:42px;border-radius:7px;background:var(--brand-blue);color:var(--brand-red)}.brand strong{display:flex;align-items:center;gap:4px;font:900 13px 'Montserrat';letter-spacing:-.04em;color:var(--brand-blue)}.brand small{color:#7a84a6;letter-spacing:.13em;font-weight:700}.gift-mark,.brand-gift-inline{position:relative;display:inline-block;width:23px;height:19px;border:4px solid currentColor;border-top-width:3px}.gift-mark:before,.brand-gift-inline:before{content:"";position:absolute;left:50%;top:-8px;width:4px;height:23px;background:currentColor;transform:translateX(-50%)}.gift-mark:after,.brand-gift-inline:after{content:"";position:absolute;left:50%;top:-11px;width:14px;height:8px;border:3px solid currentColor;border-radius:8px 8px 0 0;transform:translateX(-50%)}.brand-gift-inline{width:17px;height:14px;border-width:3px;color:var(--brand-red);margin:0 1px}.brand-gift-inline:before{width:3px;height:17px;top:-6px}.brand-gift-inline:after{width:11px;height:6px;border-width:2px;top:-8px}
.desktop-nav a{color:#6e7899;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.04em}.desktop-nav a:hover,.desktop-nav a.active{color:var(--brand-red)}.primary-button span{color:inherit}
.hero{background:var(--brand-blue);color:white;padding-top:150px}.hero:before{width:610px;height:610px;border:0;border-radius:0;right:-165px;top:12%;background:linear-gradient(135deg,transparent 48%,rgba(255,255,255,.08) 48% 52%,transparent 52%),linear-gradient(45deg,transparent 48%,rgba(242,11,71,.26) 48% 52%,transparent 52%);box-shadow:none;transform:rotate(8deg);opacity:1}.hero:after{content:"";position:absolute;left:0;bottom:0;width:37%;height:8px;background:var(--brand-red)}.hero-grid{z-index:1}.eyebrow{color:#d7dff8}.eyebrow span{background:var(--brand-red);height:5px;width:34px}.hero h1{font-weight:900;text-transform:uppercase;letter-spacing:-.065em;line-height:.96}.hero h1 em{color:white;position:relative}.hero h1 em:after{content:"";position:absolute;left:0;right:0;bottom:-5px;height:8px;background:var(--brand-red);z-index:-1}.hero-lead{color:#dce3fb}.hero .primary-button{background:var(--brand-red);border-radius:8px;font-weight:800;text-transform:uppercase;font-size:12px;box-shadow:0 12px 28px rgba(10,24,74,.3)}.hero .text-link{color:white;font-weight:700}.avatar{background:white;color:var(--brand-red);border-radius:8px}.profile-line div:nth-child(2) span{color:#cdd7f4}.public-pill{border-color:rgba(255,255,255,.35);background:rgba(255,255,255,.08)}.hero-panel{background:white;color:var(--brand-blue);border-radius:18px;border-top:8px solid var(--brand-red);transform:rotate(.5deg);box-shadow:0 30px 80px rgba(6,19,64,.4)}.panel-head{color:#7b85a8}.live-dot{color:var(--brand-red)}.live-dot:before{background:var(--brand-red)}.big-number{color:var(--brand-blue);font-weight:900}.big-label{color:#64709a}.signal .track{background:#e6eaf4}.signal i{background:var(--brand-blue)}.signal i.danger{background:var(--brand-red)}.hero-panel blockquote{border-color:#e4e8f1;color:var(--brand-blue)}.panel-foot{color:#7680a1}.panel-foot strong{color:var(--brand-red)}.scroll-cue{color:#d3dcf7}
.section-heading .kicker,.kicker{color:var(--brand-red);font-weight:900}.section-heading h2{font-weight:900;color:var(--brand-blue);text-transform:uppercase;letter-spacing:-.045em}.section-heading>p:last-child{color:var(--muted)}.metric-card{border:0;border-top:5px solid var(--brand-blue);box-shadow:0 12px 35px rgba(30,55,130,.08);border-radius:14px}.metric-icon{border-radius:6px;background:#e9eefb;color:var(--brand-blue)}.metric-card strong{font-weight:900;color:var(--brand-blue)}.metric-card.critical{background:var(--brand-red);border-top-color:var(--brand-red)}.metric-card.critical strong{color:white}.metric-card.critical .metric-icon{background:white;color:var(--brand-red)}.metric-card.critical small{color:#ffd9e4}.story-card{background:var(--brand-blue);color:white;border-radius:14px;position:relative;overflow:hidden}.story-card:after{content:"";position:absolute;right:-55px;top:-55px;width:150px;height:150px;border:25px solid rgba(255,255,255,.08);transform:rotate(45deg)}.story-card p{color:#dce3fa}.coverage i{background:var(--brand-red)}.insight-card{border:0;border-left:7px solid var(--brand-red);border-radius:14px;box-shadow:0 12px 35px rgba(30,55,130,.08)}.insight-card h3{color:var(--brand-blue)}.data-note>span{border-radius:5px;color:var(--brand-red);border-color:var(--brand-red)}
.section-contrast,.foundations{background:var(--brand-blue);position:relative;overflow:hidden}.section-contrast:before,.foundations:before{content:"";position:absolute;width:320px;height:320px;right:-190px;top:80px;border:55px solid rgba(255,255,255,.045);transform:rotate(45deg)}.section-heading.light{position:relative}.section-heading.light h2{color:white}.section-heading.light>p:last-child{color:#d4ddf8}.chart-card{background:var(--brand-blue-dark);border:1px solid rgba(255,255,255,.17);border-radius:15px}.bar-row>div{background:rgba(255,255,255,.12);border-radius:2px}.bar-row i{background:#88a0e2}.bar-row.winner i{background:var(--brand-red)}.chart-callout{border-color:rgba(255,255,255,.16)}.chart-callout span{color:white;background:var(--brand-red);padding:4px 10px}.chart-callout p,.chart-title span{color:#c9d4f2}.format-card{background:rgba(11,30,91,.42);border-color:rgba(255,255,255,.14);border-radius:14px}.format-card.featured{border-color:var(--brand-red);background:white;color:var(--brand-blue);box-shadow:0 16px 40px rgba(8,24,77,.25)}.format-card.featured .format-top b{color:var(--brand-red)}.format-card.featured .mini-stats b,.format-card.featured p{color:var(--brand-blue)}.format-card.featured>strong{color:#7c87aa}.format-top{color:#b4c0e1}.format-card.featured .format-top{color:#7d87a6}.mini-stats span,.format-card p,.format-card>strong{color:#cbd5f1}
.winner-list{border-color:var(--line)}.winner-row{background:white;padding-inline:18px;margin-bottom:8px;border:0;border-radius:10px;box-shadow:0 7px 22px rgba(24,48,120,.06);transition:.2s}.winner-row:hover{transform:translateX(5px);box-shadow:0 12px 30px rgba(24,48,120,.12)}.rank{color:var(--brand-red);font-weight:900}.post-type{border-radius:4px}.post-type.reel{background:#e4eafc;color:var(--brand-blue)}.post-type.photo{background:#ffe2ea;color:var(--brand-red-dark)}.post-type.carousel{background:var(--brand-blue);color:white}.winner-copy strong,.winner-score b{color:var(--brand-blue)}.formula{background:var(--brand-blue);border-radius:10px;box-shadow:0 14px 35px rgba(22,46,124,.18)}.formula>span{color:#bec9e9}.formula i{color:var(--brand-red);font-weight:900;font-size:20px}
.swot-section{background:#edf1fa}.swot-controls button{border-radius:6px;border-color:#cbd5eb;color:var(--brand-blue);font-weight:700}.swot-controls button.active{background:var(--brand-blue);border-color:var(--brand-blue)}.swot-card{border-radius:14px;border-top-width:7px;box-shadow:0 10px 30px rgba(24,47,118,.08)}.swot-card header>span{border-radius:6px;font-weight:900}.swot-card header h3{color:var(--brand-blue)}.swot-card li{border-color:#e6eaf3}.strength{border-color:var(--brand-blue)}.strength header>span{background:#e3e9fa;color:var(--brand-blue)}.weakness,.threat{border-color:var(--brand-red)}.weakness header>span,.threat header>span{background:#ffe3eb;color:var(--brand-red)}.opportunity{border-color:#6789e1}.opportunity header>span{background:#e5edff;color:var(--brand-blue)}
.foundation-card{background:rgba(11,30,91,.44);border-color:rgba(255,255,255,.16);border-radius:14px}.foundation-symbol{background:var(--brand-red);color:white;border-radius:7px}.foundation-card h3{color:white}.foundation-card>p,.foundation-card li{color:#d0daf6}.foundation-card li{border-color:rgba(255,255,255,.14)}.foundation-card li:before{color:var(--brand-red);font-weight:900}.foundation-index{color:#8298d3}.bio-makeover{background:white;border-radius:14px;color:var(--brand-blue);box-shadow:0 20px 55px rgba(7,22,71,.25)}.after{background:#eef2fb;border-left:6px solid var(--brand-red);border-radius:7px}.bio-arrow{color:var(--brand-red);font-weight:900}
.phase{border:0;border-top:6px solid var(--brand-blue);border-radius:14px;box-shadow:0 12px 34px rgba(24,48,122,.09)}.phase:nth-child(2){border-top-color:var(--brand-red)}.phase-head>span{color:#d9dfef}.phase-head p{color:var(--brand-red);font-weight:900}.phase-head h3{color:var(--brand-blue)}.deliverable{color:var(--brand-blue)}.scoreboard{background:var(--brand-blue);color:white;border-radius:14px;box-shadow:0 18px 45px rgba(22,46,124,.2)}.scoreboard li{background:rgba(255,255,255,.12);border-left:3px solid var(--brand-red)}.scoreboard li span{color:#b9c6eb}.finale{background:var(--brand-blue);position:relative;overflow:hidden}.finale:before,.finale:after{content:"";position:absolute;width:390px;height:390px;border:65px solid rgba(255,255,255,.055);transform:rotate(45deg)}.finale:before{left:-250px;top:-160px}.finale:after{right:-260px;bottom:-180px}.finale-inner{position:relative;z-index:1}.finale .kicker{color:white;background:var(--brand-red);display:inline-block;padding:7px 13px}.finale h2{font-weight:900;text-transform:uppercase}.finale h2 em{color:white;text-decoration:underline;text-decoration-color:var(--brand-red);text-decoration-thickness:9px;text-underline-offset:7px}.finale p:not(.kicker){color:#d3dcf5}.finale .primary-button{background:var(--brand-red);color:white;border-radius:7px;text-transform:uppercase;font-size:11px;font-weight:900}.source-note{border-color:rgba(255,255,255,.18);color:#aebce3}.back-top{background:var(--brand-red);border-radius:7px}

@media(max-width:640px){.brand strong{font-size:11px}.brand-mark{width:38px;height:38px}.hero h1{font-size:43px}.hero-panel{border-top-width:6px}.winner-row{padding-inline:12px}.section-heading h2{font-size:38px}.story-card:after{display:none}}

/* Google e estratégia integrada */
.google-section{background:#f7f9fd}.google-overview{display:grid;grid-template-columns:.78fr 1.22fr;gap:18px}.rating-card{background:var(--brand-blue);color:white;border-radius:16px;padding:30px;box-shadow:var(--shadow)}.google-label{font-size:10px;letter-spacing:.14em;font-weight:800}.google-label span{display:inline-grid;place-items:center;width:29px;height:29px;background:white;color:var(--brand-blue);border-radius:50%;font-size:16px;margin-right:9px}.rating-main{display:flex;align-items:center;gap:22px;margin:34px 0 22px}.rating-main>strong{font:900 80px/.9 'Montserrat';letter-spacing:-.07em}.stars{color:#ffc524;letter-spacing:3px;font-size:20px}.rating-main p{margin:3px 0;color:#ccd6f4;font-size:12px}.rating-meter{height:8px;background:rgba(255,255,255,.15);border-radius:10px;overflow:hidden}.rating-meter i{display:block;width:94%;height:100%;background:var(--brand-red)}.rating-reading{font-size:13px;color:#dbe3fa;margin:22px 0 0}.rating-reading b{color:white}.google-facts{display:grid;grid-template-columns:1fr 1fr;gap:12px}.google-fact{background:white;border:1px solid var(--line);border-radius:13px;padding:23px;display:flex;align-items:flex-start;gap:16px;box-shadow:0 8px 25px rgba(24,48,122,.06)}.google-fact>span{display:grid;place-items:center;flex:0 0 36px;height:36px;background:#e8edfa;color:var(--brand-blue);border-radius:6px;font-weight:900;font-size:11px}.google-fact b{color:var(--brand-blue);font-size:12px}.google-fact p{color:var(--muted);font-size:12px;margin:6px 0}.google-fact.alert{border-color:#ffc4d3}.google-fact.alert>span{background:var(--brand-red);color:white}.review-analysis{background:white;border-radius:16px;margin-top:18px;padding:30px;box-shadow:0 10px 30px rgba(24,48,122,.07)}.review-head{display:flex;align-items:end;justify-content:space-between;border-bottom:1px solid var(--line);padding-bottom:21px}.review-head span{font-size:9px;letter-spacing:.14em;color:var(--brand-red);font-weight:900}.review-head h3{font-size:27px;color:var(--brand-blue);margin-top:5px}.review-head>p{font-size:11px;color:var(--muted)}.theme-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:13px;margin-top:22px}.theme-grid article{padding:18px;background:#f4f6fb;border-radius:10px;border-top:3px solid var(--brand-blue)}.theme-icon{display:grid;place-items:center;width:31px;height:31px;background:var(--brand-blue);color:white;border-radius:5px}.theme-grid h4{margin:14px 0 2px;color:var(--brand-blue)}.theme-grid strong{font-size:10px;color:var(--brand-red)}.theme-grid p{font-size:11px;color:var(--muted);margin-bottom:0}.reputation-alert{display:grid;grid-template-columns:100px 1fr;gap:26px;align-items:center;background:#fff0f4;border-left:7px solid var(--brand-red);border-radius:12px;padding:25px;margin-top:18px}.alert-score{font:900 55px 'Montserrat';color:var(--brand-red);text-align:center}.alert-score span{display:block;font-size:10px;letter-spacing:.1em}.reputation-alert h3{color:var(--brand-blue);font-size:22px}.reputation-alert p:last-child{font-size:12px;color:var(--muted)}.google-limit{margin-top:20px;font-size:11px;color:var(--muted);border-top:1px solid var(--line);padding-top:18px}.google-strategy{background:var(--brand-blue);position:relative;overflow:hidden}.google-strategy:before{content:"";position:absolute;width:440px;height:440px;border:70px solid rgba(255,255,255,.04);right:-280px;top:-220px;transform:rotate(45deg)}.google-action-grid{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.google-action{background:white;color:var(--brand-blue);border-radius:13px;padding:24px;min-height:230px;display:flex;flex-direction:column}.google-action>span{color:var(--brand-red);font-weight:900;font-size:11px}.google-action h3{font-size:20px;margin:20px 0 10px}.google-action p{font-size:12px;color:var(--muted)}.google-action>b{font-size:9px;letter-spacing:.12em;margin-top:auto;border-top:1px solid var(--line);padding-top:13px;color:var(--brand-red)}.response-model{position:relative;background:var(--brand-red);color:white;border-radius:12px;padding:22px 27px;margin-top:18px}.response-model>span{font-size:9px;letter-spacing:.15em;font-weight:900}.response-model p{font-size:15px}.response-model small{color:#ffdbe5}.integration-section{background:#eef2fa}.journey{display:grid;grid-template-columns:1fr 32px 1fr 32px 1fr 32px 1fr;align-items:center}.journey article{background:white;border-radius:13px;padding:22px;min-height:190px;border-top:5px solid var(--brand-blue);box-shadow:0 10px 28px rgba(24,48,122,.07)}.journey article:nth-of-type(even){border-top-color:var(--brand-red)}.journey article>span,.journey article>b{display:block;font-size:9px;letter-spacing:.12em}.journey article>span{color:var(--brand-red);font-weight:900}.journey article>b{color:var(--muted);margin-top:15px}.journey h3{font-size:21px;color:var(--brand-blue);margin:6px 0 12px}.journey p{font-size:11px;color:var(--muted)}.journey>i{font-style:normal;text-align:center;color:var(--brand-red);font-weight:900}.integrated-findings{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:18px}.integrated-findings article{background:var(--brand-blue);color:white;border-radius:13px;padding:24px}.integrated-findings article:nth-child(2){background:var(--brand-red)}.finding-label{font-size:9px;letter-spacing:.13em;font-weight:900;color:#c8d3f2}.integrated-findings article:nth-child(2) .finding-label{color:#ffd2de}.integrated-findings h3{font-size:21px;margin:16px 0 9px}.integrated-findings p{font-size:11px;color:#d5def7}.integrated-findings article:nth-child(2) p{color:#ffe0e8}.channel-matrix{margin-top:18px;background:white;border-radius:13px;overflow:hidden;box-shadow:0 10px 28px rgba(24,48,122,.07)}.channel-matrix>div{display:grid;grid-template-columns:1.05fr repeat(3,1fr)}.channel-matrix>div>*{padding:13px 16px;border-bottom:1px solid var(--line);font-size:11px}.channel-matrix .matrix-head{background:var(--brand-blue);color:white}.channel-matrix .matrix-head b{font-size:9px;letter-spacing:.1em}.channel-matrix strong{color:var(--brand-blue)}.channel-matrix span{color:var(--muted)}
@media(max-width:920px){.google-overview{grid-template-columns:1fr}.theme-grid{grid-template-columns:1fr 1fr}.google-action-grid,.integrated-findings{grid-template-columns:1fr 1fr}.journey{grid-template-columns:1fr}.journey>i{transform:rotate(90deg);padding:6px}.channel-matrix{overflow-x:auto}.channel-matrix>div{min-width:720px}}
@media(max-width:640px){.google-facts,.theme-grid,.google-action-grid,.integrated-findings{grid-template-columns:1fr}.review-head{display:block}.reputation-alert{grid-template-columns:1fr}.rating-main>strong{font-size:68px}.channel-matrix>div{min-width:640px}.google-action{min-height:auto}}

/* Auditoria e sistema contínuo do Google */
.google-audit{background:#f7f9fd}.audit-layout{display:grid;grid-template-columns:.68fr 1.32fr;gap:18px;align-items:start}.audit-score{position:sticky;top:104px;background:var(--brand-blue);color:white;border-radius:15px;padding:30px;box-shadow:var(--shadow)}.audit-score>span{font-size:9px;letter-spacing:.15em;font-weight:900;color:#c7d2f1}.audit-score>strong{display:block;font:900 54px 'Montserrat';margin:20px 0 12px}.audit-score>p{font-size:12px;color:#d4ddf6}.audit-score>div{display:flex;gap:7px;margin-top:27px}.audit-score i{height:8px;flex:1;background:var(--brand-red);border-radius:2px}.audit-score i:last-child{background:rgba(255,255,255,.17)}.audit-list{display:grid;gap:10px}.audit-list article{display:grid;grid-template-columns:47px 1fr 110px;align-items:center;gap:17px;background:white;border-radius:12px;padding:18px;box-shadow:0 7px 24px rgba(24,48,122,.06)}.priority{display:grid;place-items:center;width:42px;height:42px;border-radius:6px;font-size:10px;font-weight:900}.priority.urgent{background:var(--brand-red);color:white}.priority.high{background:var(--brand-blue);color:white}.priority.medium{background:#e4eafa;color:var(--brand-blue)}.audit-list h3{font-size:15px;color:var(--brand-blue)}.audit-list p{font-size:11px;color:var(--muted);margin:5px 0}.audit-list article>b{font-size:8px;letter-spacing:.1em;color:var(--brand-red);text-align:right}.photo-plan{margin-top:18px;background:white;border-radius:12px;padding:16px;display:grid;grid-template-columns:1.3fr repeat(6,1fr);gap:8px;align-items:center;box-shadow:0 7px 24px rgba(24,48,122,.06)}.photo-plan>span{font-size:9px;letter-spacing:.12em;font-weight:900;color:var(--brand-blue)}.photo-plan>div{padding:10px;background:#eef2fb;border-radius:6px;font-size:10px;color:var(--muted)}.photo-plan b{display:block;color:var(--brand-red);font-size:8px}.reputation-system{background:var(--brand-blue);position:relative;overflow:hidden}.reputation-system:after{content:"";position:absolute;right:-250px;bottom:-250px;width:420px;height:420px;border:65px solid rgba(255,255,255,.045);transform:rotate(45deg)}.reputation-flow{position:relative;z-index:1;display:grid;grid-template-columns:1fr 30px 1fr 30px 1fr 30px 1fr;align-items:center}.reputation-flow article{background:white;color:var(--brand-blue);padding:22px;border-radius:12px;min-height:175px}.reputation-flow article>span{font-size:9px;font-weight:900;color:var(--brand-red)}.reputation-flow h3{font-size:20px;margin:14px 0 9px}.reputation-flow p{font-size:11px;color:var(--muted)}.reputation-flow>i{font-style:normal;color:var(--brand-red);font-weight:900;text-align:center}.reputation-columns{position:relative;z-index:1;display:grid;grid-template-columns:1.25fr .75fr;gap:14px;margin-top:16px}.review-request,.response-sla{background:#fff;border-radius:12px;padding:25px}.review-request blockquote{font:700 18px/1.5 'Montserrat';color:var(--brand-blue);margin:18px 0;padding-left:18px;border-left:5px solid var(--brand-red)}.review-request ul{display:grid;grid-template-columns:1fr 1fr;gap:8px 20px;margin:0;padding-left:18px;color:var(--muted);font-size:10px}.response-sla>div{display:flex;justify-content:space-between;border-top:1px solid var(--line);padding:14px 0;font-size:11px}.response-sla>div span{color:var(--muted)}.response-sla>div b{color:var(--brand-blue)}.response-sla>p:last-child{font-size:9px;color:var(--muted)}.google-kpis{position:relative;z-index:1;margin-top:16px;background:var(--brand-red);color:white;border-radius:12px;padding:23px;display:grid;grid-template-columns:.65fr 1.35fr;gap:24px;align-items:center}.google-kpis>div>span{font-size:9px;letter-spacing:.14em;font-weight:900}.google-kpis h3{font-size:26px;margin-top:5px}.google-kpis ul{display:grid;grid-template-columns:repeat(4,1fr);list-style:none;margin:0;padding:0;gap:7px}.google-kpis li{background:rgba(255,255,255,.13);border-radius:6px;padding:10px;font-size:9px}.google-kpis b{display:block;color:#ffd6e1;font-size:8px;margin-bottom:4px}
@media(max-width:920px){.audit-layout{grid-template-columns:1fr}.audit-score{position:static}.photo-plan{grid-template-columns:repeat(3,1fr)}.photo-plan>span{grid-column:1/-1}.reputation-flow{grid-template-columns:1fr}.reputation-flow>i{transform:rotate(90deg);padding:5px}.reputation-columns,.google-kpis{grid-template-columns:1fr}.google-kpis ul{grid-template-columns:repeat(4,1fr)}}
@media(max-width:640px){.audit-list article{grid-template-columns:43px 1fr}.audit-list article>b{grid-column:2;text-align:left}.photo-plan{grid-template-columns:1fr 1fr}.review-request ul{grid-template-columns:1fr}.google-kpis ul{grid-template-columns:1fr 1fr}}
.organic-principle{position:relative;margin-top:12px;padding:18px 22px;border:1px solid rgba(255,255,255,.28);border-radius:10px;color:white;display:grid;grid-template-columns:210px 1fr;align-items:center;gap:20px}.organic-principle span{font-size:9px;letter-spacing:.14em;font-weight:900;color:#ffd3df}.organic-principle p{font-size:11px;margin:0;color:#dce4fa}@media(max-width:640px){.organic-principle{grid-template-columns:1fr;gap:7px}}

/* Plano integrado e resultados orientados à loja física */
.phase{min-height:520px}.phase-work{margin:22px 0;display:grid;gap:12px}.phase-work p{font-size:11px;line-height:1.55;color:var(--muted);margin:0;padding:12px;background:#f3f6fc;border-radius:7px;border-left:3px solid var(--brand-blue)}.phase:nth-child(2) .phase-work p{border-left-color:var(--brand-red)}.phase-work b{display:block;color:var(--brand-blue);font-size:9px;letter-spacing:.1em;text-transform:uppercase;margin-bottom:4px}.content-engine{margin-top:22px;background:var(--brand-blue);color:white;border-radius:15px;padding:28px;display:grid;grid-template-columns:.72fr 1.28fr;gap:25px;box-shadow:var(--shadow)}.engine-intro>span,.campaign-pillars>span,.results-heading>span,.success-gates>span{font-size:9px;letter-spacing:.14em;font-weight:900}.engine-intro>span{color:#ffb9cb}.engine-intro h3{font-size:27px;margin:12px 0}.engine-intro p{font-size:11px;color:#cbd6f3}.engine-grid{display:grid;grid-template-columns:1fr 1fr;gap:9px}.engine-grid article{background:rgba(255,255,255,.1);border-radius:9px;padding:16px;border-top:3px solid var(--brand-red)}.engine-grid article>b{font:900 25px 'Montserrat'}.engine-grid article>span{font-size:9px;color:#c8d3f0;margin-left:4px}.engine-grid h4{font-size:12px;margin:10px 0 5px}.engine-grid p{font-size:9px;color:#cbd5f1;margin:0}.campaign-pillars{margin-top:14px;background:white;border-radius:12px;padding:16px;display:grid;grid-template-columns:1.3fr repeat(6,1fr);gap:8px;align-items:center;box-shadow:0 8px 26px rgba(24,48,122,.07)}.campaign-pillars>span{color:var(--brand-blue)}.campaign-pillars>div{background:#edf2fc;border-radius:6px;padding:10px;font-size:9px;color:var(--muted)}.campaign-pillars b{display:block;color:var(--brand-red);font-size:8px;margin-bottom:3px}.expected-results{margin-top:24px}.results-heading{display:grid;grid-template-columns:1.1fr 1fr;column-gap:30px;align-items:end;margin-bottom:20px}.results-heading>span{grid-column:1/-1;color:var(--brand-red);margin-bottom:9px}.results-heading h3{font-size:31px;color:var(--brand-blue)}.results-heading p{font-size:11px;color:var(--muted)}.results-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.results-grid article{background:white;border-radius:12px;padding:22px;border-top:5px solid var(--brand-blue);box-shadow:0 8px 26px rgba(24,48,122,.07);display:flex;flex-direction:column;min-height:235px}.results-grid article:nth-child(even){border-top-color:var(--brand-red)}.results-grid article>span{font-size:8px;letter-spacing:.12em;font-weight:900;color:var(--brand-red)}.results-grid h4{font-size:17px;color:var(--brand-blue);margin:16px 0 8px}.results-grid p{font-size:11px;color:var(--muted)}.results-grid b{font-size:8px;letter-spacing:.08em;color:var(--brand-blue);border-top:1px solid var(--line);padding-top:12px;margin-top:auto}.success-gates{margin-top:16px;background:#e5ebfa;border-left:7px solid var(--brand-red);border-radius:10px;padding:22px}.success-gates>span{color:var(--brand-blue)}.success-gates ul{display:grid;grid-template-columns:repeat(3,1fr);gap:9px 24px;margin:16px 0 0;padding:0;list-style:none}.success-gates li{font-size:10px;color:var(--muted);padding-left:17px;position:relative}.success-gates li:before{content:"✓";position:absolute;left:0;color:var(--brand-red);font-weight:900}
@media(max-width:920px){.content-engine,.results-heading{grid-template-columns:1fr}.campaign-pillars{grid-template-columns:repeat(3,1fr)}.campaign-pillars>span{grid-column:1/-1}.results-grid{grid-template-columns:1fr 1fr}.success-gates ul{grid-template-columns:1fr 1fr}.phase{min-height:auto}}
@media(max-width:640px){.engine-grid,.results-grid,.success-gates ul{grid-template-columns:1fr}.campaign-pillars{grid-template-columns:1fr 1fr}.content-engine{padding:20px}.results-heading h3{font-size:26px}}